Visual Stimulus
1. What is your impression on the colour and how does the colour of the
advertisement relate to the social issue?
A: The colours are brown and grey, plus the text is pale yellow. Hence, it reflects the simple routine they go through daily, which is being bullied. Furthermore, they are depressed in their little world. The dull colours of the advertisement reflect this. The absence of bright colours also shows that the victim is suffering and living in his own world without joy and happiness.
2. What is the purpose of this advertisement?
A: It is to convince parents to educate their children to say no to bullying. The text states that the kids have seen bullying happening every day, and yet they can only simply be bystanders. They do not have the courage to stop the bully and let it happen on the children around. Moreover, some of them just do not bother to protect others from being tortured. This will not only increase the chances of bullying but also affect the wellbeing of the bystanders. They cannot help but only stand there and watch. Those kids are unable to learn the spirit of helping and bonding. Furthermore, they may feel guilty for not helping. Thus, it is imperative that parents teach their kids to stand up and speak out about bullying.
3. Do you think this advertisement is effective?
A: Yes, I think it is effective. It is straight to the point of bullying. The title, “You’re
worthless” is very direct and frank, and readers will realise the harsh world that the kids may live in. Readers will then feel sympathy towards these victims and be more motivated to stop bullying from happening. The audience will also realise that their world is different from their kids’ world, and this will inspire them to pay more attention on the youngsters and educate them so that they will have the correct model values. Therefore, the children will know how to protect themselves and others from being bullied, and adults will also be more aware on the issue. Thus, this advertisement is effective.
advertisement relate to the social issue?
A: The colours are brown and grey, plus the text is pale yellow. Hence, it reflects the simple routine they go through daily, which is being bullied. Furthermore, they are depressed in their little world. The dull colours of the advertisement reflect this. The absence of bright colours also shows that the victim is suffering and living in his own world without joy and happiness.
2. What is the purpose of this advertisement?
A: It is to convince parents to educate their children to say no to bullying. The text states that the kids have seen bullying happening every day, and yet they can only simply be bystanders. They do not have the courage to stop the bully and let it happen on the children around. Moreover, some of them just do not bother to protect others from being tortured. This will not only increase the chances of bullying but also affect the wellbeing of the bystanders. They cannot help but only stand there and watch. Those kids are unable to learn the spirit of helping and bonding. Furthermore, they may feel guilty for not helping. Thus, it is imperative that parents teach their kids to stand up and speak out about bullying.
3. Do you think this advertisement is effective?
A: Yes, I think it is effective. It is straight to the point of bullying. The title, “You’re
worthless” is very direct and frank, and readers will realise the harsh world that the kids may live in. Readers will then feel sympathy towards these victims and be more motivated to stop bullying from happening. The audience will also realise that their world is different from their kids’ world, and this will inspire them to pay more attention on the youngsters and educate them so that they will have the correct model values. Therefore, the children will know how to protect themselves and others from being bullied, and adults will also be more aware on the issue. Thus, this advertisement is effective.